Whether you design a logo yourself or hire a professional to do it, it can end up being ugly. Sometimes it’s subjective, which means that you might dislike it and others like it. Sometimes vice versa. But there are also cases where the logo has more votes for thumbs down than thumbs up. In such cases, your custom logo can be termed as a bad logo.
But what makes it bad? That’s what we are going to discuss here. In this article, we will describe six things that make your logo ugly. We will also tell you how you can fix those mistakes so that your logo can look attractive to you as well as to your customers. Logos are important. It is your brand’s identity, and it represents your business everywhere, be it your shop, website, or as a stamp on your products. So, if you are looking for a good logo design for your business, you can search for any good and affordable logo design packages.
Let’s discuss what makes our logos look bad.
1. No Symmetry in Logos
In most cases, if your logo design is not symmetrical, it won’t appeal to its viewers. Imagine one arc of McDonald’s M’ is thicker than the other. However, it could look good if they do it creatively, but if it’s done because of their rush, there are more chances the logo will turn ugly. Therefore, you have to keep a keen eye on the symmetry of your logo. Even tiny centimeter changes can make it look bad. Symmetry is important not only in logos but in everything we make. Consider our mobile phones do not have a regular shape, and they’re out of symmetry. Imagine our houses, cars, and every such thing having no symmetry. None of them would look good without asymmetry.
2. Bad Color Choice
Colors speak for the brand. Consider the same McDonald’s example we gave above. Now imagine the McDonald’s logo has pink and green colors instead of golden and red. You see how different the logo instantly became when we changed its colors. It’s because colors are so important in branding. They are chosen wisely to represent a business’ identity. The wrong color choice can result in the opposite of a better color choice for your brand, since a brand works best when you have a target audience and you provide them with what they want. If your logo color doesn’t fit well in this process, you’ll lose customers.
3. Logo Doesn’t Look Good Without Colors
An expert said that it’s not a good logo if you can’t draw a logo without colors. Your logo should look attractive even if we make it black and white by removing its colors. Let’s do two quick exercises. First, take a famous logo and see its black and white version. Just search for phrases like Black and white or colorless Mcdonald’s logo. You’ll see what its logo would look like without colors. Second, design a logo yourself and add attractive colors to it. Then remove its color and spot the difference. You might notice your logo doesn’t look good without colors and looks mediocre with colors.
As a result, always sketch your logo before designing it for your use. In this way, you have a high probability of creating a more attractive and better logo.
4. Little to No Creativity in the Design
It is a common problem, especially when a person makes a logo using online applications. Any person can use these drag-and-drop logo-making tools to draw a logo. They are quite helpful, but we can’t use them for professional branding unless a person actually draws something extraordinary. That is quite rare. People choose an already built logo available from these logo makers and customize its design to use it for their purposes.
These logos lack creativity and good design compared to logos made professionally in Adobe and CorelDraw. We recommend hiring professional graphic designers when you make a logo for branding purposes. If you don’t have enough budget, you can settle for the other logo designs you created using online tools. You can upgrade and change logos later on as well.
5. Wrong Logo Format
A logo needs to be in a vector file. The issue with getting a vector file is that online logo makers such as Canva let you create a logo for free. Upon downloading the logo file, they only let you download a PNG format. And you can’t change its resolution. You have to buy their premium package to avail those extra benefits. And random people usually don’t know the logo creation process through professional tools like Adobe Illustrator and CorelDraw. Therefore, it’s hard for them to get a vector file for their logos.
Thus, you either have to buy their premium package or hire a professional designer to get you a vector logo file.
6. The logo contains a lot of elements
A logo is a creatively made symbol. It is not a hub of different elements put together in one place; when you make a logo using an online logo maker, that’s the mistake you make. You take different elements and assemble them to form a logo. But it doesn’t look good in most cases. A logo should look clean and easy to look at despite being fancy. For example, the Unilever logo has a lot of material symbols inside it, but they are so creatively put that it doesn’t look bad. As a result, creativity in logo design is what matters. If it doesn’t have it, your logo will not look good.
So, these are the six mistakes people make when they create a logo that makes their logo look bad. Make sure you avoid all these mistakes when designing a logo for your brand. However, if you have to settle for an online tool-made logo that doesn’t look good, know that you can always upgrade your logo in the future.