According to a recent analysis by Grand View Research, the e-cigarette industry is projected to be worth $50 billion by 2025. As the e-cigarette market continues to grow, so does the importance of branding. A solid brand identity can establish a business as a leader in the industry, increase sales, and ultimately lead to more profit. Additionally, 80% of consumers say that packaging design influences their purchasing decisions. You can boost your vape brand sales using some tips.
So how can you design your vape cartridge packaging in a way that makes your brand stand out? Here are some tips for you.
- Consider your target audience.
- Create a memorable design
- Make use of high-quality materials
- Use colors and graphics that reflect your brand identity
- Choose a suitable font style and size for your vape cartridge packaging design
Consider your target audience:
The first step in creating a blog is to consider your target audience. Who are you writing for? Who is your ideal reader? What problem are you solving for them? What information do they need? And what voice are you going to use to address them? Think about these questions and more as you start to develop your blog content. One of the best ways to get your voice down on paper is by leaning on the big data of your target audience.
I use STAT to gather this data because it allows you to segment your audience by age, gender, income level, and industry. This way will give you a clear sense of the type of content your target audience likes to consume and the kind of information they seek from you.
Additionally, by analyzing this data, you can create content that is more tailored to their needs. This method will enable you to build a brand that your audience can be confident in standing behind. Having a mobile-friendly site is essential to stand out in the market. However, there will be legal restrictions on certain countries that could keep your content from being displayed.
Create a striking design:
Your design should be memorable and say something about your brand. The method of your website, business cards, and social media pages should all be cohesive and consistent. I love a good product. So, when I’m shopping for clothes or electronics, I want to buy something that will look cool and make me happy. A great way to advertise these products is through packaging design because it lets people know.
Let us have an example:
You want people to look at it and instantly know who you are and what you do. Think about how you would describe your brand in one sentence and incorporate that into your design. For example, Ocean Spray, a drinks brand, utilized the interpretive logo to make its business more memorable. When seen together, the two logos read as “Most Interesting in the World.” The copy on your website should give the visitor a clear idea of your company and why they should order from you. Since you generally order online, make sure your copy communicates your benefits.
Use social media:
Your various products and social media profiles should all showcase different aspects of your company. Your online stores should feature a cool factor and be fun to use. For example, Ocean Spray’s store features a giant bottle of Ocean Spray in a castle with a castle backdrop and also has a coaster that you can roll down (which is super-cool!). In addition, this store features a tall (almost 3 foot) waterfall and train sculptures.
Make use of high-quality materials.
It is important to pay attention to the quality of materials used in your products’ packaging. That way, customers will be drawn to it and come back for more! High-quality materials are the foundation of a great product. Before starting a business, it’s essential to take a step back and think about your core product or service. The foundation of your business should be one of the best products or services in your industry.
Designing the same product for two different audiences is expected in the e-commerce and social media industries. The same thing holds for the e-cigarette industry. There are two primary target audiences for the vaping industry: those who want to quit smoking and those who want to use the product as a way to experiment with vaping.
Use colors and graphics that reflect your brand identity:
Use colors and graphics that reflect your brand identity. Colors can affect people’s moods, so it is important to choose the right ones. For example, blue tends to evoke feelings of calmness and serenity. Therefore, it’s essential to choose a color palette that reflects your brand identity.
To ensure that your mockups have cohesive and consistent imagery, you should use the same online logo for your store (or an e-signature you’ve created for your business) and your online store. Ensure this logo represents your brand in a way that feels trustworthy.
Choose a suitable font style and size for your vape cartridge packaging design:
The font style of a vape cartridge packaging design is critical. It should be easy to read. Therefore, you should choose a suitable font style and size for your vape cartridge packaging. Avoid confusing your customers with small font or separators on the front of the label. These can be distracting for your customers and make it difficult for them to determine the intended content. Also, avoid confusing your customers with nonsense words or poorly capitalized words. These shouldn’t be confused with endorsements, which should only be capitalized and not included in the font size.
Chose font that suits:
When choosing a font style for your label, choose easy for a customer to read without scrolling or skipping letters. Also, think about alternative techniques to incorporate your brand message if the font style might confuse your text. Finally, avoid large font and horrendous graphic designs. There is a big emphasis on using a clear, bold style to include your important brand terms. One of the most critical branding elements is graphics. Use a combination of color and unique symbols to set your brand apart.
Choose an easy-to-read font:
In addition, you mustn’t use emojis or cartoon characters in your graphics. Emojis, cartoon characters, and counterfeit products are very controversial. Emoji, cartoon characters, and counterfeits are often all considered trademarks. When using these terms in your graphic design infringes on these protected marks, you may run into significant problems or lawsuits.
A great brand identity can help you stand out from the crowd and increase sales, so it’s essential to put as much thought into it as possible. For example, if you are in the business of difficult-to-sell products like cartridges, then go for 1ml vape cartridge packaging. By following the tips above, you’ll be well on your way to creating a fantastic vape cartridge packaging design!